The new edition of A Year of Tendencies has arrived, the volume that collects the selection of articles, dossiers and original opinions of Tendenze on economy and consumption, innovation, logistics, retail and brand and sustainability.
With the 5a design studio as artistic direction we thought of illustrations that could introduce the thematic sections of the annual dossier. evocative images that could live on paper and on monitors as animations.
AD: Federico Parrella 5A design
Editorial Design: Michele Greco, Antonella Spartà, Linda Catena
Motion Valeria: Michetti
Frame assistants: Claudia Tagliacozzo (int.),Daniele Natale (int.)

Economy and consumption
Time of sacrifices
Time of sacrifices
In Italy's tough economic climate, rising inequalities and declining purchasing power shift food choices towards health and sustainability, reflecting a more rational approach to eating.

INNOVATION
The courage to innovate
As consumer habits and needs evolve, along with regulations for product safety and traceability, staying current requires courage to change, innovate, and embrace technology. GS1 leads the way with its three-year action plan, driving advancements like 2D codes, Digital Product Passports, and pharmaceutical traceability solutions.
The courage to innovate
As consumer habits and needs evolve, along with regulations for product safety and traceability, staying current requires courage to change, innovate, and embrace technology. GS1 leads the way with its three-year action plan, driving advancements like 2D codes, Digital Product Passports, and pharmaceutical traceability solutions.

LOGISTICS
New paths for the supply chain
New paths for the supply chain
Businesses must optimize processes to make logistics more efficient and sustainable, achieving this through innovation, collaboration, and open dialogue across the supply chain.

Shopping experience
The future of retail outlets
The future of retail outlets
The future of stores depends on technology to improve shopping experiences, with innovations in digital signage, self-checkout, and co-branding. The 2024 Non-Food Observatory shows a focus on sustainability, savings, and a decline in physical non-food stores.

sustainability
The green strategy for the future
Sustainable business transition relies on key elements: digitalization for tracking emissions, waste reduction across the supply chain, and promoting ethical consumer purchases through clear on-pack communication.







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